Free trials are a popular acquisition mechanism across many sectors and is the number one reason for subscribing to an OTT service.
According to the most recent study from Parks Associates, 58% of US broadband households that accept a free OTT trial convert to fully-fledged paying subscribers.
To address this challenge, firms need to understand how free-trial customers differ from regular customers in terms of their decisions to retain the service. This document provides some guidance on executing a digital engagement strategy using data and key metrics to retain hard-won subscribers.
You will learn more on how to nurture subscribers when the free trial is over. Grab the guide now!